Sara Fraser

Vice President of Business Development & Client Services

Sara Fraser is a millennial with a passion for life, travel, and human connections. With over fifteen years of retail and management experience, she has honed her skills in customer service, marketing, and business operations. For six years, Sara served as an office manager for a used car sales and service center, gaining valuable insights into the automotive industry.

One of Sara's main focuses is assisting shop owners in finding and acquiring top talent that aligns with their business culture. Her dedication to connecting businesses with the right individuals displays her commitment to fostering success within the industry.

Sara is also an engaging trainer at various conferences in the automotive industry. Her sessions cover key topics such as Generations X, Y, and Z, effective management, leadership principles, communication strategies, business culture, and strategic hiring.

Attendees benefit from Sara's practical insights, gaining valuable takeaways to improve their skills, fostering leadership growth and strategic thinking.

Beyond her professional life, Sara finds joy in attending theatrical productions, music festivals, concerts, and exploring craft breweries with her Husband Ryan when they are not at home with their three dogs: Jack White, Midge, and Finn in Madison, WI. Sara's vibrant and diverse interests contribute to her well-rounded perspective and undoubtedly enhance her ability to connect with people from all walks of life.