Instructor: Caroline Legrand & Hallie Wasinger

Sponsor: Shop Marketing Pros

Course Title: Your Ideal Customer: Where to Find Them + How to Target Them

Course Description: 

Identifying your customer avatar and learning how to properly target them can be a game-changer for your business. So, let's think about your best customer. Who are they? What are their interests, demographics, and pain points? Once you have a clear understanding of your ideal customer, it's time to find more of them. In this class, advertising director Hallie Wasinger will teach you how to…

Use Google Analytics to understand the demographics you attract

• Identify your best customer - the type of customer you want more of
• Retarget potential customers who haven’t pulled the trigger on an appointment booking
• Develop messaging that puts your customers first
• Build audiences on Facebook and Google to target and attract your ideal customer

When you leave this class, you’ll have a better understanding of your customer avatar, how to create messaging that attracts those customers, and how to target them through perfectly optimized ad audiences.