Instructor Name: Sara Fraser

Sponsor: Haas Performance Consulting & AutoLeap

Course Title: Understanding, Connecting, and Engaging with Gen Z

Course Description: Dive into the distinctive traits of Generation Z while gaining insights from expert Sara on effectively engaging both customers and employees from this generation. This comprehensive course provides a concise overview of preceding generations and delves deeply into the world of Generation Z.
Sara will lead you through a journey that explores the nuances in communication, relationships, and behavior. Discover strategies to adapt your management, mentorship, and coaching methods to resonate with Generation Z. Uncover the factors that have molded this generation, setting them apart from their predecessors like the Millennials.
Learn from Sara about the critical art of marketing to Generation Z, capitalizing on their preference for social media platforms. Navigate the essentials of engaging with Generation Z on platforms like Facebook, Instagram, and more. Sara will adeptly guide you through leveraging hashtags, generating compelling content concepts, and effectively attracting your target clientele.
By the end of this course, you will be equipped to not only become an employer of choice for Generation Z but also position your business as a preferred destination for their shopping needs. Gain the insights and expertise needed to establish a presence in the eyes of Generation Z, fostering meaningful connections and engagement.