Instructor: Bill Has

Sponsor: AIM Auto Ignite Management

Course Title: Service Advisor Success Blueprint: Mastering Sales

Course Description: 

Gain this essential skill to excel as a service advisor. The service advisor’s job is to educate, inform and MAKE SALES. This course covers the key elements of successful sales, enabling you to understand the customer’s needs and provide solutions. As a service advisor, effective sales are the result of influencing action based on delivering the value the customer has identified as most important and presenting solutions that are mutually beneficial. The mutual benefit is the intersection of profits for the shop and affordable service and repairs for the customer. Gain the confidence to present a superior value when compared to your competitors. Learn to apply the knowledge of your cost to meet the profit goals for your store. Apply the 4 Cs, Concern, Cause, Correction, and Consequence to the sales process. Explore techniques to build accurate estimates and avoid the trap of the dreadful second call to the customer to ask for more money. Time is today’s currency, so an efficient sales process leads to returning vehicles to customers quicker and increases the shop’s capacity for more work. 

Learning Objectives

• Prioritize solutions 
• Present value that exceeds their expectations 
• Never sacrifice parts or labor profit 
• Identify and overcome objections