Instructor: Sara Fraser

Sponsor: AIM Auto Ignite Management

Course Title: Lead Like You Mean It: Confidence, Communication & Change

Course Description: 

Leading with confidence and navigating change isn’t just something Sara Fraser teaches it’s something she’s lived. As VP of Auto Ignite Management, she’s rebranded and grown the business while working side by side with her boss, who also happens to be her dad, a Boomer with his own way of doing things. Managing generational differences, making tough calls, and driving change in a traditionally male-dominated industry has given her real-world insight into what it takes to lead with confidence.

In this course, Sara skips the generic advice and gets straight to practical strategies that help shop managers and service advisors build confidence, communicate with clarity, plan effectively, and keep their teams aligned during times of change.

Key Takeaways:

• Overcome imposter syndrome and develop unshakable leadership confidence
• Make decisive, informed choices without second-guessing yourself
• Lead your team through change with clear communication and minimal resistance
• Create effective plans that keep your shop running smoothly during transitions
• This isn’t your typical leadership training—Sara brings firsthand experience, practical solutions, and a no-nonsense approach to help you take charge and lead with confidence.