Instructor Name: Jimmy Alauria

Sponsor: Victory Team Building

Course Title: GET THEM INTO THE SHOP! A Service Advisor’s MODERN guide to dealing with PRICE SHOPPERS!

Course Description:

In today’s auto repair shop, PRICE SHOPPERS are ARMED with TOO MUCH INFORMATION from YouTube, social media and the Internet for old and outdated sales tactics. The #1 most important skill a Service Advisor must possess is the ability to get customers into the shop.  Each new and existing customer is worth thousands of dollars ONLY if the Service Advisors can get them in the door. In this seminar you will learn:

• How to build instant rapport and credibility with customers without slimy sales tactics.
• How to use the prices they have gotten from other shops to your advantage.
• What prices you ALWAYS want to give the customer.
• Working out your UNIQUE SELLING PROPOSITION so the customer sees VALUE over PRICE.
• How we are confusing the consumer with industry verbiage and how you can win customers by not doing it.
• Why it is our DUTY & RESPONSIBILITY to be experts at helping customers choose the right shop…YOUR SHOP!