Brand Storytelling with Video

Your story matters to your prospective customers. They want a brand they can trust and connect with.  Brand storytelling is no longer a nice-to-have, it’s a need-to-have for any business that wants to be authentic and stay relevant.  

During this session, we will explore why brand storytelling is the future of marketing. We’ll dive into the psychology behind storytelling and why it is so effective in creating a connection, communicating your message, and making your brand that much more memorable. We will discuss why it’s important to identify and understand your target market and your perfect customer. We will discuss the impact that video has on SEO and social media and discuss some best practices to successfully expand the reach of your brand and boost your business’s visibility. We’ll look at how the top 10% of businesses worldwide leverage their brand story to differentiate themselves from their competition. And you’ll learn how spending one day in front of the camera can provide your brand with an entire year’s worth of authentic branding videos. 

This session is intended to be a hands-on learning experience, so we will take the opportunity to practice the techniques discussed and work with some of the tools you need to record great storytelling videos in your business. You will work in groups to craft your brand story and have the opportunity to record a video of your own.